Audio wins 28% of UK media hours but under 6% of revenue
Original title: Attention doesn’t equal revenues · McKinsey & Company · 18 Feb 2026
Original chart: McKinsey & Company
So what
Share of attention is a poor proxy for share of wallet in UK media: audio captures 28% of 274 billion hours yet under 6% of £53 billion revenue, while live events earn 18% of revenue from under 1% of time. Players sitting on large audiences without pricing power must sharpen differentiation and monetisation models. Capital and talent should follow earnings pools and growth (social, gaming), not raw engagement.
- Data sources
- MAGNA; PQ Media; PwC; Omdia; Emarketer; McKinsey analysis
- Authors
- Andrew Goodman; Bogdan Toma; Jamie Vickers
- Source article
- Read the source article ↗
- Rights
- Original-source link only. Killerchart does not reproduce this chart.
- Publisher terms
- Read McKinsey & Company’s terms ↗
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