Recycled plastic shortfall: ~90 Mt demand vs ~60 Mt supply by 2030

So what

Retailer recycled-content pledges imply demand for recycled plastic of about 90 million tons by 2030, against roughly 60 million tons of expected supply. Demand is set to triple while supply only doubles, so prices and access will tighten for late movers. Retailers should secure offtake now and cut plastic use through redesign and reuse rather than rely on recycled content alone.