Gen AI spend lags potential, with consumer industry least willing

Original title: The disconnect between AI spend and potential · McKinsey & Company · 6 Mar 2025

Fast-moving · data as of 6 Mar 2025

What does the data say about the disconnect between AI spend and potential?

Original chart: McKinsey & Company

So what

AI budgets are being set by industry habit rather than by where value lies. Consumer companies hold the second-largest potential yet are least represented among top spenders, likely because thin mass-market margins constrain investment. Executives should size their sector's gen AI value pool before benchmarking spend against peers.

Data sources: McKinsey US CxO survey; McKinsey Global Institute (economic potential of gen AI)
Authors: Lareina Yee
Source article: Read the source article ↗
Rights: Original-source link only. Killerchart does not reproduce this chart.
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So what

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